About Tickboxer
Tick Boxer is made up of three advertising, marketing and communications experts, who make life easier for creative agencies by helping implement smarter business operations. We free up your time to focus on the “thinking” by giving you the tools to get better at the "doing". That is; all the functional day-to-day operational tools and templates that help you seamlessly run your business. We have been doing this for years and we excel at it. In fact, we liken it to having a black-belt in admin!
Our team has over 45 years combined experience in the creative and communications industry and we have spent the last 9 years collectively coaching creative businesses to achieve greater efficiency and higher margins through our founding company Adtopia.
Adtopia conducts advertising and design agency business reviews across Australia, the Middle East and the UK, and history has shown us that many agencies today suffer similar operational weaknesses that drain on profitability. These types of inefficiencies can often be resolved through simple solutions (tools and templates) to aid workflow and provide knowledge and clarity on how and where to improve your business.
At Tick Boxer, we aim to provide our customers with big industry brains at a low cost – all our tools, templates and reports have been designed by industry experts for use specifically in the communications industry. We don't believe in generic business tools. Each of our tools has been proven over time to be effective in day-to-day use in communications businesses – we've seen some clients increase their margins by up to 50% by using our estimating and reporting tools in particular.
Who's who?
Debbie Pine
Director (Black Belt - Sales Manager)
Debbie is the original director and founder of Adtopia and has been working in advertising for over 15 years. Debbie's role in Tick Boxer is
to help create and source great tools that are industry best practice and get those tools out into the market, making life easier for
creative thinkers who generally wouldn't know how to create a good workflow process if their life depended on it – which of course
it does!
Want more credentials?
Debbie has been teaching at the Advertising Federation of Australia since 2001 and previously held a position on the Board of Directors at George Patterson Bates – focusing specifically on increasing revenue extraction across all production and workflow areas. In a nutshell - how agencies can become more profitable and streamlined in making and delivering creative ideas. Debbie has a diverse range of skills in advertising production, operational roles within advertising, establishing effective Rate Card and Remuneration contracts. She has an in-depth understanding of an agency's financial margins and the reporting structures required to ensure a creative business stays on top of the game. Having helped a number of high profile agencies and corporate clients, Debbie has mastered the art of business improvement across the communications industry.
Love for the industry?
Talking about industry pain points and how to fix them; and well, just plain talking really. Debbie has a lot to say!
You can reach her at debbie@tickboxer.com or on + 61 419 251 655
Nadine Rimmer
Director (Black Belt - Product Manager)
Nadine is a key consultant at Adtopia and has worked in senior Creative Services roles in several top advertising agencies in Australia and the UK, including George Patterson Bates, Saatchi & Saatchi (Sydney), Tequila London and Proximity London. Nadine is our super-charged and detailed Product Manager who oversees all of the content within our tools and templates to ensure absolutely every box is ticked off. Nadine fine-tunes all our documents and tools continually – testing them thoroughly before release to the market.
Want to know more?
Nadine has previously managed agency relationships with procurement teams from large blue chip clients such as Optus and Barclays Bank, and understands the challenges agencies face in integrating with large clients in today's market.
Nadine is an expert in system creation and implementation, business streamlining and establishing highly functional infrastructures to ensure a business runs seamlessly and profitably. Nadine's strong background in project management and production means any tool or template created by Tick Boxer supports both the creative process and the need for quality and cost control on client jobs.
Love for the industry?
Perfection. Nadine is our resident detail-nazi who spends an unhealthy amount of time crafting documents and correcting other people's grammar! She just can't help herself.
You can reach her at nadine@tickboxer.com or on + 61 423 640 095
Melanie Hoole
Director (Black Belt - Online Marketing Manager)
Mel comes from a long background of marketing and e-commerce; 14 years in fact. She is our resident online marketing expert and you can think of her as our store manager responsible for our social media strategy and CRM database. She also enjoys sleuthing out new technologies to help her clients streamline their business and is very passionate about Cloud Computing. Em, yeah whatever!?
Mel is ultimately a mechanic - loving to work on the engine of a business until it hums with health. Her talents naturally lean toward the IT and online side of a business and we utilise her years of experience working with IT companies and web technologies and lumber her with the fun task of testing the site and ensuring our development team come up trumps.
Mel's past life?
Mel holds Professional status with the Chartered Institute of Marketing (CIM UK) and is a key support to the newly formed CIM Australia. During a 5 year appointment with PricewaterhouseCoopers, Melanie was professionally trained in strategic marketing and project management which she continues to maintain through a consultative and results based approach in her work.
She has provided telemarketing and internet solutions to media companies News Ltd and The West Australian, and worked closely with leading real estate companies LJ Hooker, First National, McGrath and as advisor to Ad Agencies Starcom MediaVest, and Ursa Metropolis.
Melanie's breadth of experience also includes customer retention programs for The Commonwealth Bank, search marketing for OnlineTravel.com and field marketing campaigns for Fudge (part of J Walter Thompson).
Love for the industry?
Web geekdom! Mel is a nerd at heart and loves to shortcut all the paper stuff and ensure you can access anything you need, anytime, online at the click of a mouse.
You can reach her at mel@tickboxer.com or on + 61 425 262 915