Tick Boxer Document Templates and Tools to help run your business

This report details market average Agency Rates for over 65 common services in the Australian Advertising and Design market. Benchmark figures are broken down by charge code from smaller agencies, up to high end agencies.

Agency averages covered in the report include:

Agency Management: CEO, MD, General Mgr, etc
Account Service: Group Account Director to Account Executive rates
Strategic Planning: A range of weights and disciplines including Digital Strategy and Channel Planning
Creative & Design: Creative Director, Creative Teams, various Designer weights, plus Creative Traffic.
Digital: Digital Creative, Design and Production
Production & Traffic: Producer and support staff rates for Print and Broadcast
Studio/Finished Artwork: A comprehensive list of 20 Finished Art Studio charges including Artwork, Retouching, Mockups, Proofing and Printing.

We also provide analysis of trends in the market:
- Which rates are falling and by how much since 2009
- Which rates are rising and by how much since 2009
- Why decreases or increases are happening.
- Future agency charging trends

How to use this report to benefit your business:
- Plug your revenue leaks - review your rates against market average and correct any that are too low.
- Negotiate better rate cards – identify new charge codes to include in future negotiations.
- Become more competitive – pinpoint where you could offer persuasive discounts to close deals.
- Be ahead of trends – see where other agencies have been able to break with industry tradition.

Here’s what to do after you download it:
1. Review the report and compare the averages against your own agency charge rates.
2. Decide which rates you will increase or decrease.
3. Execute changes – renegotiate client rate cards, train staff who estimate/quote work, etc.

Files included with this document:

• TBCR-RTS021_Tick_Boxer_Rates_Report_2010.pdf