Tick Boxer Document Templates and Tools to help run your business

This module benchmarks the 2010 Australian communications industry charge-out rates in the category of Management & Account Service. It covers market averages for common agency charge codes for a range of agency types. The report will supply you with standard rates for most services available within this category in the Australian Advertising & Design market.

Charge codes detailed in this module include:

- Senior Management (CEO/MD/GM)
- Senior Account Management (Client Services/GAD)
- Mid-Weight and Junior Account Management levels
- Traffic and Project Management

We also provide analysis of trends in the market:
- Which rates are falling and by how much since 2009
- Which rates are rising and by how much since 2009
- Why decreases or increases are happening.
- Future agency charging trends

How to use this report to benefit your business:
- Plug your revenue leaks - review your rates against market average and correct any that are too low.
- Negotiate better rate cards – identify new charge codes to include in future negotiations.
- Become more competitive – pinpoint where you could offer persuasive discounts to close deals.
- Be ahead of trends – see where other agencies have been able to break with industry tradition.

Here’s what to do after you download it:
1. Review the report and compare the averages against your own agency charge rates.
2. Decide which rates you will increase or decrease.
3. Execute changes – renegotiate client rate cards, train staff who estimate/quote work, etc.

Files included with this document:

• TBCR-RTS022_Tick_Boxer_Rates_Module_2010_Mgmt_Acc_Svc.pdf