After 15 years working with creative businesses and 7 years conducting agency reviews, we’ve learnt that there is ONE single thing that must be accurate in your business for you to generate a healthy profit from your creative ideas. That one thing is your ‘charge out rates’.
So many creative agencies get this wrong and over time it can be a huge drain on your business and its profit potential.
The real challenge then becomes knowing what you ’should’ or ‘could’ be charging for each type of creative service you provide. How can you benchmark your rates against other players in the industry that are of a similar size, nature and operate in the same locality? No other agency is going to readily share information about their charge out rates with you – are they?
Well, we’ve made it really simple for you. Tick Boxer has undertaken an independent review of 65 plus agency rate types across the Australian creative industry to benchmark, for the first time ever, what the standard charge out rates are for agencies at three different strategic levels or tiers across the industry.
Would you like to know how your rates compare to the rest of the market? Well you can by taking our Free Agency Rates Assessment which will give you a FREE evaluation telling you whether your head hour rates are below, within or above the market range for your type of business.
In your assessment you can choose to benchmark yourself against a number of core categories including Management & Account Service, Strategic Planning, Creative & Design, Digital, Production and Studio.
This is a first of its kind report and if you complete your own personalised assessment before March 31st 2010 you will go into a draw to receive one of 5 iPod nano’s.
Assess your rates today to pin point exactly where your rates sit in the creative industry. Find out how to complete the Free Agency Rates Assessment now.