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Black belt Documents

About Tickboxer

Tick Boxer was created by a team of advertising operations experts, to help ad agencies and other creative businesses implement best practice business process. We free up your time to focus on what you’re great at by giving you all the tools and knowledge you need to make the operations of your business tight, maximise your profits and spend less time sorting out problems.

Our team has over 30 years combined experience in the creative and communications industry, and we spent the last 10 years coaching creative businesses to achieve greater efficiency and higher margins, through our founding company Adtopia. We helped many creative businesses who experienced similar issues which affected profitability, and in many instances, these issues were resolved through the use of a few simple solutions.

So, we started Tick Boxer to provide more creative businesses with big industry brains at a low cost - all our tools, templates and reports have been designed by industry experts and each one has been proven to be effective for use in creative businesses. We've seen some clients increase their margins by up to 50% by using our estimating and reporting tools in particular.

Who We Are

Debbie Pine

Debbie Pine

Director (Black Belt - Sales Manager)
Debbie is the original director and founder of Adtopia and has been working in advertising for over 15 years. Debbie's role in Tick Boxer is to help create and source great tools that are industry best practice and get those tools out into the market, making life easier for creative thinkers who generally wouldn't know how to create a good workflow process if their life depended on it - which of course it does!

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Debbie has been teaching at the Advertising Federation of Australia since 2001 and previously held a position on the Board of Directors at George Patterson Bates - focusing specifically on increasing revenue extraction across all production and workflow areas. In a nutshell - how agencies can become more profitable and streamlined in making and delivering creative ideas. Debbie has a diverse range of skills in advertising production, operational roles within advertising, establishing effective Rate Card and Remuneration contracts. She has an in-depth understanding of an agency's financial margins and the reporting structures required to ensure a creative business stays on top of the game. Having helped a number of high profile agencies and corporate clients, Debbie has mastered the art of business improvement across the communications industry.

Love for the industry?

Talking about industry pain points and how to fix them; and well, just plain talking really. Debbie has a lot to say! You can reach her at debbie@tickboxer.com or on + 61 419 251 655


Nadine Rimmer

Nadine Rimmer

Director (Black Belt - Product Manager)
Nadine is a key consultant at Adtopia and has worked in senior Creative Services roles in several top advertising agencies in Australia and the UK, including George Patterson Bates, Saatchi & Saatchi (Sydney), Tequila London and Proximity London. Nadine is our super-charged and detailed Product Manager who oversees all of the content within our tools and templates to ensure absolutely every box is ticked off. Nadine fine-tunes all our documents and tools continually - testing them thoroughly before release to the market.

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Nadine has previously managed agency relationships with procurement teams from large blue chip clients such as Optus and Barclays Bank, and understands the challenges agencies face in integrating with large clients in today's market. Nadine is an expert in system creation and implementation, business streamlining and establishing highly functional infrastructures to ensure a business runs seamlessly and profitably. Nadine's strong background in project management and production means any tool or template created by Tick Boxer supports both the creative process and the need for quality and cost control on client jobs.

Love for the industry?

Perfection. Nadine is our resident detail-nazi who spends an unhealthy amount of time crafting documents and correcting other people's grammar! She just can't help herself. You can reach her at nadine@tickboxer.com or on + 61 423 940 095

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